Portfolio: Identity and Branding

Brand: The Brookies

Detroit Creative managed the creation of the Brookies brand; logo, characters, colors, voice, all identity materials, and photography.
View The Brookies Website

Brand: Northwestern Financial

Detroit Creative created the voice, personality, and design guidelines for Northwestern Financial.
View Northwestern Financial's website

Brand: SEMAFX

Detroit Creative has been an integral part of SEMAFX's brand and identity team for over 4 years. We have helped develop the brand on many levels.
View the SEMAFX website

Brand: Claire Weigand

Young, fun, and very talented. That sums up photo retoucher Claire Weigand.
View Claire's website

Brand: Audette Office Equipment

Reliable. Quality. Contemporary.
We are responsible for Audette Office Equipment's online identity, which sets the tone for their printed materials.
View the Audette Office Equipment Website

Brand: Ackroyds Scottish Bakehouse

We were hired to retool the Ackroyd's identity while enhancing their already strong brand. Essentially, we took the essence of what people felt about Ackroyd's and visually represented it. They brought the piper and the tartan, we baked the pie.
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Brand: Celtic Food Company

Corporate. Quality. Celtic.
Ackroyds hired us to build a brand and website for their wholesale company, Celtic Food Company.
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